Market research

As a brand, identifying and locating target customers is absolutely key. At gemsatwork, we routinely carry out market research as part of every sampling campaign, helping provide brands with detailed, actionable insights about their products and the consumers they are targeting. Together with strategic product sampling, this direct approach offers real, meaningful feedback from consumers trying new products in natural, relevant environments. Using our experience in data and analytics, we’re able to deliver large-scale results based on tens of thousands of responses, that inform future product development and help drive long-term sales.