Employees sampled belVita Soft Bakes breakfast time
Workplaces received belVita across 2 days
Recipients were ABC1 females, with ⅔ intending to purchase in future
The day ahead...As part of the wider ‘Good Mornings’ activation, build brand awareness and drive nationwide trial of the new belVita Soft Bakes Filled breakfast biscuit amongst belVita’s target audience.
Invite Ambassadors in offices with high frequency of ABC1 females to receive belVita Soft Bakes Filled and distribute them amongst their colleagues at the start of the working day.
Seeing you through till lunch
220,000 employees sampled belVita Soft Bakes Filled at breakfast time
739 workplaces received belVita across 2 days, covering all major regions of the UK
70% of recipients were ABC1 females, with ⅔ intending to purchase in future
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