BODY SHOP CHARCOAL FACEMASKS
Consumers reached
Offices received Himalayan Charcoal Mask
%
Regular face mask users agreed that the masks are superior
The brief
Drive trial and awareness of The Body Shop’s Himalayan Charcoal Purifying Face Masks amongst consumers who use face masks.The deep clean
Invite consumers to vote to receive the masks at their workplace. Deliver the mask samples attached to educational leaflets promoting the benefits of Himalayan Charcoal masks.
Rejuvenated
75,000 consumers in 298 offices received a Himalayan Charcoal Mask
77% use face masks regularly
81% of regular face mask users agreed that the masks are superior to other brands on the market
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