CLIPPER
PURE GREEN TEA

gemsatwork employee rewards results clipper tea

Consumers received green tea

%

Green tea drinkers reached

%

Increase in use of brand hashtag

gemsatwork employee freebies clipper tea bg

The brief

Drive trial and awareness of Clipper’s Pure Green Tea amongst green tea drinks. Capture feedback from consumers to understand their perceptions of the Clipper brand versus key competitors.

The solution

Target offices where a high share of employees requested ‘hot drinks’ and ‘healthy snacks’ to reach health-conscious consumers more prone to drinking green tea. “Win a Spa Break” competition used to encourage consumers to feedback on their experiences and share the occasion on social media using #queenofgreens.

The results

130,000 consumers received green tea samples, with 80% identifying themselves as the main shopper in their household.

85% of recipients identified themselves as green tea drinkers.

gemsatwork have partnered with Wessanen repeatedly following the success of this activation.