PURE GREEN TEA
Consumers received green tea
Main shopper in household
The Start of a Brew-tea-ful Friendship
Drive trial and awareness of Clipper’s Pure Green Tea amongst green tea drinkers. Capture feedback from consumers to understand their perceptions of the Clipper brand versus key competitors.
Target offices where a high share of employees requested ‘hot drinks’ and ‘healthy snacks’ to reach health-conscious consumers more prone to drinking green tea. “Win a Spa Break” competition used to encourage consumers to feedback on their experiences and share the occasion on social media using #queenofgreens.
130,000 consumers received green tea samples, with 80% identifying themselves as the main shopper in their household.
85% of recipients identified themselves as green tea drinkers.
gemsatwork have partnered with Wessanen repeatedly following the success of this activation.
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