Ice cold cans delivered
Offices received 'Thirst Aid'
Will 'Absolutely' buy bubbles in the future
Deliver cold drinks into consumers’ hands on hot days, creating fun and memorable experiences to introduce bubbles as a healthier alternative to mainstream carbonated soft drinks.
“Thirst-Aid” kits delivered to offices on the hottest day of the week. Include promotional material and challenges to enhance the consumer experience.
800,000 ice cold cans delivered at 48 hours notice on the hottest day of each week
4,000 offices received “Thirst Aid” kits
192,000 consumers said they will ‘Absolutely’ buy bubbles in future
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