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gemsatwork product sampling innocent bubbles

Ice cold cans delivered

Offices received 'Thirst Aid'

Will 'Absolutely' buy bubbles in the future

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First responders

Educate consumers about the bubbles proposition and drive trial at the point-of-need whilst providing uniquely fun, memorable and disruptive experiences.

Delivering Thirst-Aid

What do you need more on a hot day than a refreshingly cool drink? Creating the concept of Thirst Aid’, HR reps in offices were invited to reward their workforce with ice-cold cans of bubbles on the hottest days of the summer.

Keeping an eye on the weather forecast, branded Thirst-Aid Kits’ were sent to workplaces on the hottest days with 48 hours notice, allowing Ambassadors to serve colleagues a refreshing can of Bubbles.

‘Business-speak-bingo’ cards and coasters helped to bring people together to share the experience and plan how they would drop cliched sayings into their meetings and disrupt the monotonous daily routine.

Life-saving results

‘Thirst aid’ was a huge success; 800,000 consumers across 4,000 companies tried an ice-cold can of bubbles on the hottest day of each week over a four week period.

69% of consumers had never heard of bubbles
67% said it was ‘pretty tasty’ or ‘really tasty’
60% intend to purchase after trying it

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