INNOCENT COCONUT WATER
Planting the Seed
Sample 1 litre cartons of chilled coconut water in London & the South to educate consumers on the difference between innocent coconut water and competing brands.
Nutrient rich solution
Chilled vans used to ensure the coconut water reached the office workers at the best-served temperature.
Accompanying promotional material included to provide education about the coconut water and innocent’s no additive, chilled from shore to store message.
Thirst quenching results
450,000 consumers impacted over a two week period in nearly 1,000 offices.
73% of consumers enjoyed their coconut water and more than half of non-coconut water drinking consumers enjoyed it.
gemsatwork has subsequently partnered with innocent on multiple activations.
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