ITSU MISO SOUP
Rate of sale increase
Post-trial purchase intent
Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers
Target offices where employees have requested Health Snacks on their Wishlist and that were within a 5-minute walk of selected under-performing Tesco stores. Miso soup dispensers were delivered to HR Ambassadors for placement in communal areas for employees to try.
Employees received personalised maps with directions from their office to the nearest Tesco retailer.
The activation was a huge success; 78% of consumers indicated a propensity to purchase after sampling.
Sales data analysis on the stores targeted showed 124% increase in rate of sale in the weeks following the campaign.
itsu have since gone on to partner with gemsawork on multiple activations.
Participating offices included
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