gemsatwork product sampling itsu logo


gemsatwork employee rewards itsu miso soup

Consumers reached


Rate of sale increase


Post-trial purchase intent

gemsatwork employee freebies itsu miso bg

The brief

Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers

The Solution

Target offices where employees have requested Health Snacks on their Wishlist and that were within a 5-minute walk of selected under-performing Tesco stores. Miso soup dispensers were delivered to HR Ambassadors for placement in communal areas for employees to try.

Employees received personalised maps with directions from their office to the nearest Tesco retailer.

The Results

The activation was a huge success; 78% of consumers indicated a propensity to purchase after sampling.

Sales data analysis on the stores targeted showed 124% increase in rate of sale in the weeks following the campaign.

itsu have since gone on to partner with gemsawork on multiple activations.

Participating offices included

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gemsatwork companies receiving freebies hsbc
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gemsatwork companies receiving freebies legal and general

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