ITSU MISO SOUP
Rate of sale increase
Post-trial purchase intent
Covert to Tradition
Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers.
Sampling in offices from where staff have requested healthy snacks, situated close to target stores. Miso soup dispensers delivered to Ambassadors for placement in communal areas for employees to try. Personalised maps delivered by email showing route to each office’s nearest store, to create a clear path to purchase.
78% of consumers indicated a propensity to purchase.
24% increase in rate of sale in targeted stores.
Itsu have since activated multiple, larger scale campaigns with gemsatwork.
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