gemsatwork product sampling itsu logo

ITSU MISO SOUP

gemsatwork employee rewards itsu miso soup

Consumers reached

%

Rate of sale increase

%

Post-trial purchase intent

gemsatwork employee freebies itsu miso bg

Covert to Tradition

Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers.

The Solution

Sampling in offices from where staff have requested healthy snacks, situated close to target stores. Miso soup dispensers delivered to Ambassadors for placement in communal areas for employees to try. Personalised maps delivered by email showing route to each office’s nearest store, to create a clear path to purchase.

Soup-erb Results

78% of consumers indicated a propensity to purchase.

24% increase in rate of sale in targeted stores.

Itsu have since activated multiple, larger scale campaigns with gemsatwork.

More Successful Projects

We’re proud of the awesome results created by our innovative campaigns.
Check out some of the amazing results for these leading brands.

gemsatwork employee freebies at work innocent results

Innocent Coconut Water

gemsatwork employee freebies at work scheckters results

Scheckters Organic Energy

gemsatwork employee freebies at work propercorn results

Propercorn

Let's Work Together!

Want results like these? We can deliver.