gemsatwork product sampling itsu logo


gemsatwork employee rewards itsu miso soup

Consumers reached


Rate of sale increase


Post-trial purchase intent

gemsatwork employee freebies itsu miso bg

Covert to Tradition

Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers.

The Solution

Sampling in offices from where staff have requested healthy snacks, situated close to target stores. Miso soup dispensers delivered to Ambassadors for placement in communal areas for employees to try. Personalised maps delivered by email showing route to each office’s nearest store, to create a clear path to purchase.

Soup-erb Results

78% of consumers indicated a propensity to purchase.

24% increase in rate of sale in targeted stores.

Itsu have since activated multiple, larger scale campaigns with gemsatwork.

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