gemsatwork product sampling at work mitchum logo
gemsatwork product sampling at work mitchem

samples distributed

%

post-trial purchase intent

Double-Digit

year-on-year sales growth

gemsatwork product sampling at work mitchem bg

A Breath of Fresh Air

Drive trial and awareness amongst younger ABC1 consumers to convince them to switch deodorants to Mitchum, supporting the nationwide above-the-line campaign.

The Solution

Use age, gender and education profiling to identify offices with 60% + share of 18 – 34-year-old ABC1 consumers, working within a 5-minute walk of a Mitchum stockist. Travel sized mini cans used, allowing recipients to try the product multiple times before deciding whether to purchase Mitchum

Smells like, Victory

270,000 samples delivered
77% post-trial purchase intent
Double digit year-on-year sales growth

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We’re proud of the awesome results created by our innovative campaigns.
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Let's Work Together!

Want results like these? We can deliver.