samples distributed
%
post-trial purchase intent
Double-Digit
year-on-year sales growth
A Breath of Fresh Air
Drive trial and awareness amongst younger ABC1 consumers to convince them to switch deodorants to Mitchum, supporting the nationwide above-the-line campaign.
The Solution
Use age, gender and education profiling to identify offices with 60% + share of 18 – 34-year-old ABC1 consumers, working within a 5-minute walk of a Mitchum stockist. Travel sized mini cans used, allowing recipients to try the product multiple times before deciding whether to purchase Mitchum
Smells like, Victory
270,000 samples delivered
77% post-trial purchase intent
Double digit year-on-year sales growth
More Successful Projects
We’re proud of the awesome results created by our innovative campaigns.
Check out some of the amazing results for these leading brands.
Innocent Coconut Water
Scheckters Organic Energy
Propercorn
Let's Work Together!
Want results like these? We can deliver.