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MITCHUM
ANTI-PERSPIRANT

gemsatwork product sampling at work mitchem

samples distributed

%

post-trial purchase intent

Double-Digit

year-on-year sales growth

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The brief

Drive trial and awareness amongst younger ABC1 consumers to convince them to switch deodorants to Mitchum, supporting the nationwide above-the-line campaign.

The solution

 

Use age, gender and education profiling data to identify offices with the highest share of 25-44 degree level educated consumers, working within a 5 minutes walk of a Mitchum stockist.

Travel sized mini cans used, allowing recipients to try the product multiple times before deciding whether to purchase Mitchum.

The results

270,000 samples delivered
77% post-trial purchase intent
Double digit year-on-year sales growth

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