Male recipients buy fragrances regularly
female recipients buy male fragrances as gifts
Follow your noseDrive trial and awareness of the new POLO Blue amongst Ralph Lauren’s target audience of male fragrance buyers and female gifters.
Our two ‘
Send a single sample to Ambassadors in qualifying offices to invite them to opt-in and treat their staff to a POLO Blue fragrance. Deliver a selection of POLO Blue fragrances to drive trial collectively and encourage consumers to share and compare their experience with their colleagues.
50,000 samples delivered
75% of male recipients buy fragrances regularly
99% of female recipients buy male fragrances as gifts
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