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RALPH LAUREN

POLO BLUE

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Samples delivered

%

Male recipients buy fragrances regularly

%

female recipients buy male fragrances as gifts

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Follow your nose

Drive trial and awareness of the new POLO Blue amongst Ralph Lauren’s target audience of male fragrance buyers and female gifters.

Our two ‘scents

Send a single sample to Ambassadors in qualifying offices to invite them to opt-in and treat their staff to a POLO Blue fragrance. Deliver a selection of POLO Blue fragrances to drive trial collectively and encourage consumers to share and compare their experience with their colleagues.

Results

50,000 samples delivered
75% of male recipients buy fragrances regularly
99% of female recipients buy male fragrances as gifts

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