SCHECKTER’S ORGANIC ENERGY
%
rate of sale increase
%
Post-trial purchase intent
%
Workplaces in close proximity of target stores
A natural boost
Use sampling to help raise awareness of Scheckter’s Organic Energy as a healthy alternative to mainstream energy drinks and appeal to a broader market. Drive uplift in sales in key Waitrose stores.The Solution
Deliver samples and promotional material to the desks of office workers in companies situated within 500m of key Waitrose stores. Use email and online maps to direct consumers to their nearest store after trying the drink.
Energised Results
76% of consumers agreed that it’s possible to have a ”great tasting and healthier energy drink”.
154% rate of sale increase in Waitrose stores during the 3 weeks following the activation.
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