Office picnics created
Intend to purchase Seriously Spreadable
It gets feta.
Drive trial and create awareness of Seriously Spreadable amongst a younger, spreadable cheese eating audience whilst capturing feedback to understand consumer perceptions and intentions.
The whey forward…
The Seriously Spreadable Office Picnic concept involved teaming up with Ryvita to provide chilled cheese and ambient crackers to offices, allowing the Ambassadors to create their own picnic and invite their colleagues along to share in the experience.
Seriously spreadable results
500 office picnics created, involving 96,000 consumers
85% eat other spreadable cheeses
64% intend to purchase Seriously Spreadable
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