Yoghurts sampled within 650m of Tesco stores
Conversion to purchase
Social media impressions
Drive trial, awareness and repeat purchase of The Collective’s Gourmet Yoghurt Range.
A herd of ideas
Target office workers in offices close to Tesco stores stocking Gourmet Yoghurts. Deliver yoghurts via dedicated chilled vans along with promotional items to amplify the brand experience.
Real Results, No Bull!
- 13,440 yoghurts sampled 71 offices within 650m of Tesco stores.
- 52% conversion to purchase
- 22,300 unique views on social media / 28,100 impressions
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