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THE COLLECTIVE

gemsatwork employee rewards the collective yoghurt

Yoghurts sampled within 650m of Tesco stores

%

Conversion to purchase

Social media impressions

gemsatwork employee rewards at work the collective yogurt social

The Mootivation

Drive trial, awareness and repeat purchase of The Collective’s Gourmet Yoghurt Range.

A herd of ideas

Target office workers in offices close to Tesco stores stocking Gourmet Yoghurts. Deliver yoghurts via dedicated chilled vans along with promotional items to amplify the brand experience.

Real Results, No Bull!

  • 13,440 yoghurts sampled 71 offices within 650m of Tesco stores.
  • 32% conversion to purchase
  • 22,300 unique views on social media / 28,100 impressions

 

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