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gemsatwork product sampling with veetee rice

VEETEE RICE

gematwork veetee rice product sampling

%

Samples delivered to offices within 500m of tube stations in which VeeTee was advertised

%

Sample recipients eat rice regularly

%

Intend to purchase

gemsatwork product sampling veetee rice social

A field of options

Build on Veetees’ OOH campaign by driving trial of Veetee rice amongst “foodies” who are more prone to eating rice, and giving them the opportunity to experience Veetee Rice’s superiority over other microwavable rice.

The harvest

Impact on consumers working in offices close to tube stations in which Veetee was advertised. Prioritise offices with high frequency of consumers who enjoy cooking and spending time in the kitchen.

In’grain’ed in memory

100% of samples delivered to offices within 500m of tube stations in which Veetee was advertised
96% of sample recipients eat rice regularly
94% intend to purchase

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