Samples delivered to offices within 500m of tube stations in which VeeTee was advertised
Sample recipients eat rice regularly
Intend to purchase
A field of options
Build on Veetees’ OOH campaign by driving trial of Veetee rice amongst “foodies” who are more prone to eating rice, and giving them the opportunity to experience Veetee Rice’s superiority over other microwavable rice.
Impact on consumers working in offices close to tube stations in which Veetee was advertised. Prioritise offices with high frequency of consumers who enjoy cooking and spending time in the kitchen.
In’grain’ed in memory
100% of samples delivered to offices within 500m of tube stations in which Veetee was advertised
96% of sample recipients eat rice regularly
94% intend to purchase
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