VOLVIC
Consumers reached
%
Intending to purchase
%
Recommending to a friend
Base Camp
Increase awareness and purchase consideration for Volvic’s flavoured waters amongst millennials. Support the wider #findyourvolcano social campaign.The Climb
Deliver ice-cold drinks to consumers working in offices via refrigerated vans midweek to help ‘beat the hump’. Over-sized frames delivered with drinks to encourage social sharing and entries into festival ticket competition.
The Summit
110,000 samples delivered to 421 workplaces in a single day.
62% intending to purchase in future and 72% recommending to a friend.
5 fold increase in use of brand hashtag during sampling week.
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