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VOLVIC

gemsatwork product sampling volvic

Consumers reached

%

Intending to purchase

%

Recommending to a friend

gemsatwork product sampling project volvic

Base Camp

Increase awareness and purchase consideration for Volvic’s flavoured waters amongst millennials. Support the wider #findyourvolcano social campaign.

The Climb

Deliver ice-cold drinks to consumers working in offices via refrigerated vans midweek to help ‘beat the hump’. Over-sized frames delivered with drinks to encourage social sharing and entries into festival ticket competition.

The Summit

110,000 samples delivered to 421 workplaces in a single day.
62% intending to purchase in future and 72% recommending to a friend.
5 fold increase in use of brand hashtag during sampling week.

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