WAHACA SOFT TACO KIT
Consumers reached within 0.5km of retailers
Workplaces impacted
%
Post-trial purchase intent
The brief
Increase awareness of the Wahaca Soft Taco Kits, drive trial with younger female ABC1 consumers and communicate availability in Tesco stores. Capture post-trial feedback to provide insight into perceptions of the kits.
The solution
Kits were sent into female bias offices for the Ambassadors to distribute at the end of the day for staff to take home for dinner. Participating offices were situated within close proximity to Tesco stores in which the taco kits are stocked. Personalised maps were delivered with the full-size kits to direct consumers to their nearest stockist. Bespoke survey hosted online to capture feedback.
The results
– 89,000 taco kits sampled in offices within 0.5km radius of Tesco stockists.
– 62% of recipients female, with 81% under 45
– 75% demonstrated propensity to purchase
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