INSIGHTSfrom the product sampling experts
COVID-19 has taken its toll on global food and drink industries, with many brands and retailers adapting marketing strategies to navigate the changing habits of consumers.read more
Press Release: Innovative sampling and employee reward business gemsatwork expands its network to include 4 million consumers and 10,000 UK offices.
gemsatwork is on a mission to challenge the face of sampling - and today, it is excited to announce that its network has grown to include 4 million consumers and 10,000 UK offices who can be reached through its innovative and targeted campaigns. To...read more
The Sampling Conundrum Product sampling is a tactic that's been used for years to drive trial, awareness and sales almost since the birth of marketing. (Okay maybe not that long, but for a really long time!). Why is that? Because it’s a tactic that’s been...read more
What's the whole point of it all? Well, there is a reason why organisations in the FMCG world continue to, time and time again, give away their own products as free product samples. In simple terms … product sampling works If that is not enough to convince...read more
Planning your outputs When conducting any market research, creating a good survey will depend on first thinking about the output. What are the answers you’re looking for and what the actionable insights that you hope to get? Our clients use surveys to collect feedback...read more