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HEINZ

gemsatwork free product samples heinz cup soup

Cup soups sampled across 3 days in February

consumers completed the survey

Oxtail Cup Soup successfully launched

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A soup a day...

Drive mass trial of Heinz Cup Soup nationwide. Capture meaningful feedback from consumers to help prioritise future NDPs.

…Keeps the chill away

‘Beat the chill’ activation concept devised to drive trial of Cup Soup in the heart of winter. Survey recipients post-trial to rank the appeal of potential new variants of Cup Soup.

Heart-warming results

500,000 Cup Soups sampled across 3 days February
39,631 consumers completed the survey
Oxtail Cup Soup successfully launched

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